Wellbeing as a strategic component of business events

What will you discover in the ‘Event Wellbeing’ white paper?

Wellbeing goes far beyond a yoga session or a healthy lunch. It is a way of looking at the event as a whole: from the programme and venue to catering, moments of relaxation and social interaction.

In the white paper, you will discover, amongst other things:

The science behind attention and recovery – Why does our attention become depleted during an intensive day of events? And what helps to restore that attention? The white paper translates insights into attention, recovery and freedom of choice into the day-to-day practice of meetings and events.

The 8-dimensional wellbeing model – Wellbeing is broader than physical wellbeing. Emotional peace, social connection, inspiration, the environment and professional development also influence how participants experience an event.

Practical ideas – from walking breaks and low-stimulus spaces to smart programme design and short recovery breaks. Even small adjustments can make a difference.

Event Wellbeing Checklist – A practical checklist to help you assess your event in terms of, amongst other things, venue, energy, recovery, social interaction, knowledge acquisition and programme design.

A white paper by Noordwijk Marketing and Meeting in Balance, featuring scientific insights, practical inspiration and a checklist for event managers.

Download the free white paper

From sensory overload to the perfect experience

A business programme doesn’t need a complete overhaul to focus more on wellbeing.

Sometimes it’s the small choices that make all the difference: a walk between two sessions, space to simply do nothing for a while, healthy catering, a more relaxed form of networking, or consciously alternating between moments of focus and recovery.

The white paper provides practical ideas for, amongst other things, short walks, stretch and focus breaks, low-stimulus spaces, moments to catch your breath and various wellbeing activities.

Download the white paper

More focus. More energy. More impact.

When wellbeing becomes an integral part of an event, it influences much more than just the atmosphere.

Focus & knowledge acquisition

Periods of rest help to reduce cognitive load and make it easier to maintain concentration.

Engagement & connection

A pleasant setting and ample space to unwind ensure that participants engage more actively and feel more relaxed.

Experience & satisfaction

Participants find a programme that emphasises variety, tranquillity and wellbeing to be more rewarding.

Impact

A well-designed programme helps information to be taken on board more effectively and ensures a more positive memory of the event and the venue.

Download the white paper and read more

Why invest in event wellbeing?

The meeting of the future requires more than just an efficient agenda.

Participants want their time to be well spent. They want to gain new insights, meet others and stay engaged with the programme — without feeling completely drained by the end of the day.

This calls for a different approach to event design.

How do you design a programme that allows people to perform at their best whilst feeling good? Discover the inspiration in the white paper.

Why Noordwijk?

The environment in which you come together influences how people feel and function. In Noordwijk, the sea, nature, open spaces and high-quality business facilities come together.

Give your event some breathing space. As an officially recognised health resort, wellbeing has a natural place in Noordwijk. The beach, dunes, fresh sea air and outdoor spaces make it possible not only to discuss wellbeing, but also to make it an integral part of a gathering.

From conferences and meetings with sea views to incentive or team-building programmes featuring a ‘walk & talk’ through the dunes; Noordwijk offers plenty of scope for business gatherings where focus, connection, creativity and wellbeing come together.

Frequently Asked Questions
 

What does the Event Wellbeing white paper cover?

The white paper offers scientific insights and practical guidance on integrating wellbeing into meetings and conferences. Topics include focus, cognitive load, energy, recovery, exercise, the environment and the participant experience. You’ll also find a practical checklist for event managers.

Who is this white paper intended for?

For event managers, meeting planners, conference organisers, corporate event professionals and other professionals who organise or design business meetings.

When will I receive the download link?

Immediately after completing the form. You’ll find the link here.

What is Event Wellbeing?

Event Wellbeing is the conscious design of meetings, conferences and business events with a focus on concentration, energy, movement, recovery and connection. It’s about the overall participant experience: from arrival and the programme to catering, the surroundings and break times.

Why is ‘Event Wellbeing’ becoming increasingly important?

During business events, participants are exposed to a great deal of information and stimuli. By consciously alternating between periods of focus and recovery, you help participants to remain energetic, engaged and focused throughout the day.

What is the difference between ‘Event Wellbeing’ and ‘wellness’?

Wellness can form part of an event, such as yoga or relaxation. Event Wellbeing goes further: it is about the design of the entire gathering and how the programme, surroundings, physical activity, nutrition and social interaction collectively influence the participants’ experience.

How do you incorporate Event Wellbeing into a conference?

Think walking meetings, short exercise breaks, outdoor sessions, healthy catering, plenty of opportunities to recharge, and a good balance between listening, networking, exercise and relaxation.

Which wellbeing activities are suitable for a business meeting?

For example, a walk & talk, a short stretch or exercise break, breathing exercises, time outdoors, quiet reflection, healthy catering or a low-stimulus space. Above all, choose what suits your participants and the purpose of the meeting.

What sort of business events is Event Wellbeing suitable for?

Suitable for virtually any gathering: from board meetings and team-building days to conferences, incentive trips or multi-day events. Even for short or one-day meetings, you can incorporate elements of wellbeing.

How does Event Wellbeing contribute to the participant experience?

You don’t just focus on what participants need to learn or achieve, but also on what they need to stay alert, energetic and engaged throughout the day. This can contribute to a more positive and rewarding event experience.

Why is Noordwijk suitable for Event Wellbeing?

Noordwijk combines professional meeting and conference facilities with the sea, beach, dunes and plenty of outdoor space. This makes it easy to incorporate moments of exercise, fresh air and relaxation into your programme.

How can you make the most of nature during a conference in Noordwijk?

A short walk on the beach between sessions, a ‘walk & talk’ through the dunes, an outdoor activity or simply a moment by the sea can provide a welcome change of pace without having to completely overhaul the programme.

What makes Noordwijk different from a traditional conference destination?

In Noordwijk, the natural surroundings are literally right next to the meeting venues. This makes it easier to combine content, networking, focus and relaxation within a single programme.

Please contact Marieke.